The program was designed to instill a healthy data culture within the organization—one in which data becomes a shared language of work, thinking, decision-making, and trust. It is a practical development process for the entire company, spanning analysis and communication through to leadership and accountability building.
It was created based on experiences from organizations that deliberately base their decisions on facts rather than intuition. Each module can function independently, but together they form a coherent path of organizational data maturity—from understanding data, through the ability to communicate insights in an engaging way, to conscious, data-driven leadership.
Module for Top Management:
Data as the language of decision-making
Avoiding errors and manipulation
A culture of trust in data
Data in leadership
Module 1 – From data to decisions:
Informational data vs. decision-driven data
KPIs in the context of business objectives
Avoiding misinterpretation of data
Building a data-driven decision-making process
AI as an assistant in data interpretation
Module 2 – Data storytelling:
Using emotion and context in communication
Using data visualization as a tool of influence
Running data-driven meetings in an inspiring way
AI as a partner in creating narratives from data
Module 3 – Data-driven leadership:
Using data in development and performance conversations
Identifying problems not visible in reports
Building trust through data transparency
AI as a tool for reflection and feedback
Module 4 – Data and trust culture:
Defining and measuring trust in data
Creating processes in which data supports decisions, not just reporting
Developing a data culture implementation plan
AI as a catalyst for a knowledge-based and transparent culture
Duration: 4 modules, 6 hours each
Language: Polish
Dates:
Module for Top Management: 10 March 2026
Module 1: 24 March 2026
Module 2: 31 March 2026
Module 3: 14 April 2026
Module 4: 21 April 2026
Location: Zoom Meeting platform
Time: 9:30–15:30
Price:
PLN 1,150 net + VAT / per module
PLN 3,500 net + VAT / package of Modules 1–4
Promotion valid until: 20 February 2026
10% discount for individual registrations
15% discount for registrations of at least 2 participants
Anna Górbska, MBA
An expert with over 20 years of experience in process optimization, business analytics, and strategic management. A graduate of the Faculty of Mathematics and Physics at the Silesian University of Technology and an MBA holder in strategic management, she combines strong technical expertise with hands-on business practice.
As a member of the Maxwell Leadership Certified Team, she integrates leadership competencies with advanced data analytics skills—helping organizations not only measure performance, but above all draw meaningful insights and take effective action.
